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Meet the world's smallest lightest and interchangeable lens full-frame camera, the Sony A7. Sony's Exmor image sensor takes full advantage of the full-frame format, but in a camera body less than half the size and weight of a full frame DSLR. Enter a whole new world of high quality images thanks to the 24.3 MP effective 35mm full-frame sensor, a normal sensor range of ISO 100-25600, and a sophisticated balance of high resolving power, gradation and low noise. Never miss a shot as the BIONZ X image processor enables up to 5 fps high-speed continuous shooting and 14-bit RAW image data processing.

Canon is proud to present the highly anticipated EOS 5D Mark III. A newly designed 22.3 Megapixel full-frame Canon CMOS sensor, Canon DIGIC 5+ Image Processor, and shooting performance up to 6.0 fps provide exceptional clarity and sharpness, even when capturing rapidly-unfolding scenes. Additional technological advancements include an Intelligent Viewfinder, Canon's advanced iFCL metering system, High Dynamic Range (HDR), and Multiple Exposure mode — all of which that help make the EOS 5D Mark III the perfect multimedia tool.

The Lumix FZ200 is Panasonic's first digital compact camera to offer the incredible advantages of a full range F2.8 aperture across the entire zoom range ( [24X] 25mm-600mm, F2.8 - 35mm equivalent), a feature usually reserved for very high end professional lenses.

Canon 70D
Changing the way users capture still images and video with a DSLR camera, Canon proudly introduces the EOS 70D DSLR - a trailblazing powerhouse featuring a revolutionary autofocus technology that unlocks the potential of Live View: Dual Pixel CMOS AF. The game-changing technology allows the EOS 70D to capture video in Live View with smooth and precise autofocus similar to that of a camcorder, complete with the superb image quality that is a hallmark of EOS cameras.
The Sony RX100 M3 delivers absolutely stunning picture quality, compact enough to take anywhere. Now your photos maintain soft background defocus even when zoomed in with the improved f/1.8-2.8 24-70mm Zeiss® lens. There;'s even a pop-up electronic viewfinder for eye-level framing and a 180 tilt screen for 20.1MP selfies. Lastly, the ultra-fast BIONZ X processor adds speed and accuracy for stills as well as beautiful HD video.

A new digital SLR era is about to begin. Digital SLR's which simply replaced film with an imaging device did not change significantly in terms of size, weight, and user interface. The revolutionary, new mirrorless camera, the Olympus OM-D, has an exceptionally light and compact body. Its Electronic View Finder enables photographers to check the Art Filter effect, color temperature, and exposure levels in real-time. When shooting, you can instantly "create" a truly unique world and preserve it in exceptional quality.

Bringing the imaging power of a massive 36.6 effective megapixels to a diverse range of scenes. The Nikon D810's all new FX-format image sensor and EXPEED 4 image-processing engine work together to produce images with greater clearness. Brilliantly precise autofocus and significantly reduced internal vibration make is easier to capture pinpoint sharp images, while a faster burst rate of approx. 5 fps in FX format broadens the range of shooting situations. Multimedia users, meanwhile, can enjoy precisely rendered movies in 1080/60p, with significantly reduces Moire and noise. This is the camera that will let you create your next masterpiece.

The world renowned LX series which has been long acclaimed by the photography enthusiasts for its high picture quality and creative descriptiveness now comes equipped with a fully re-designed lens, image sensor, and the image processing engine for superior performance and stunning image quality in the new Lumix LX7.