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A WIDE SELECTION OF PRODUCTS DESIGNED TO GREATLY ENHANCE YOUR PHOTOGRAPHIC EXPERIENCE
For over 40 years Discount Camera has proudly been offering Bay Area residents and visitors from around the world the largest selection of new and used gear. As an authorized dealer for all major brands of photographic, digital and video equipment, we hope that we can assist you in finding your specific needs. When in San Francisco, please stop by and let our friendly and knowledgeable sales staff show you our wide selection of new and used photographic equipment. We are looking forward to seeing you, personally or virtually, this coming year.

CANON EOS REBEL XTIThe Canon EOS Digital Rebel XTi offers an unbeatable combination of performance, ease-of-use and value. It has a newly designed 10.1 megapixel Canon CMOS sensor plus a host of new features including a 2.5-inch LCD monitor, the exclusive EOS Integrated Cleaning System featuring a self cleaning sensor and Canon's Picture Style technology, all in a lightweight, ergonomic body.


SONY ALPHA DSLR-A700Express your creativity and shoot like a pro. The new Sony Alpha DSLR-A700 is the perfect DSLR for serious amateurs—with 12.24 megapixel resolution to capture the full imaging precision of Sony zoom lenses, Carl Zeiss lenses and legacy Minolta a-mount lenses. Quick response, creative style modes and high-speed shooting help you capture your creative vision, while Super SteadyShot image stabilization conveniently works with every lens. All of this combined with Sony's Anti-Dust Technology and a magnesium alloy body and you have the ultimate DSLR for both serious photo enthusiasts and amateurs.


OLYMPUS EVOLT E-410You want a digital SLR so you can capture stunning detail and color in every picture. The Olympus EVOLT E-410’s 10-megapixel Live-MOS imaging sensor and TruePic™III Image Processor has you covered. The Live View LCD is an uncommonly cool feature for a digital SLR. Whether the important details of your life are smiling faces or far-away places, you’ll capture pristine, detailed memories, thanks to a proven Dust Reduction System and powerful 10-megapixel imager.

OLYMPUS E-3It’s here: The new flagship of the Olympus Four Thirds Standard-based E-System. The Olympus E-3 gives photographers a high-performance tool that is primed for any assignment and satisfies the most stringent demands for D-SLR photography. It represents the ultimate choice for the professional and provides the highest levels of speed and image quality as well as Live View capabilities and the ultimate in reliability.


PANASONIC LUMIX DMC-LX2The Panasonic Lumix DMC-LX2 features a Leica DC Vario-Elmarit lens with 9 elements in 8 groups. Incorporating 3 aspherical lenses provides high optical performance while preserving the compactness of the unit. Full use of the CCD allows wide-angle 28 mm shooting (equivalent to a 28 mm to 112 mm lens on a 35 mm camera). This is highly effective for expressing distance, and when shooting at a limited range indoors.


Olympus E-System: Designed to do more.

Olympus E-System
World-class Zuiko lenses: Pristine glass and precision engineering help make up the full line of compatible Zuiko interchangeable lenses, designed specifically for digital photography.

NIKON D80 and D40Whether you're a pro, an enthusiast or just a beginner, we've got the right camera for you. New models have been introduced to the COOLPIX line. Add Nikon's digital SLR cameras-the D3, D300, D200, D80, D60 and D40--and you've got a line-up that sets new standards for photographic excellence.


Nikon new 55-200mm lensThe all-new Nikon 55-200mm f/4-5.6G ED-IF AF-S VR Zoom Nikkor has arrived! A perfect telephoto zoom with Nikon's exclusive Vibration Reduction technology!


NIKON D60Nikon D60--- high-performance, 10.2-megapixel DX-format CCD imaging sensor and exclusive EXPEED image processing concept provide added cropping freedom and the ability to make larger prints.

PENTAX K20DThe new Pentax K20D digital SLR offers advanced photo enthusiasts an array of exciting PENTAX innovations. The newly developed CMOS image sensor brings out optimum performance of PENTAX interchangeable lenses. Featuring 14.6 effective megapixels (highest in its class) and the latest noise-reduction technology.

To place an order, please call 415-392-1180 Mon-Sat 9:00am-6:00pm PST.
Specifications and design are subject to change without notice.

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